Author: Ultrawave | Read Time: 5 Min

Oct 12, 2020

Ultrawave Rebrand: Same quality, new look

We thought it was about time that our branding was updated, so hired local graphic designers Webber Design for a rebrand.

Our previous logo has held us in good stead for 30 years, but we realised of late that it was starting to show its age, so we hired local branding/graphic designers Webber Design to develop us a fresh, flexible, and contemporary brand, that would see us through the next 30 years.

After an audit of the old brand, Webber Design asked us to complete a 'Branding Questionnaire' so that they could learn as much about the company as they could, to better answer our brief. This process was useful for us too - forcing us to look at our brand and our business in a new way.

They then developed a range of solutions for us to look at - presenting their work in a 'Logo Submission' pdf document, which allowed us to follow their train of thought as designers. Following feedback to the initial presentation, Webber Design then tweaked and amended before presenting a second submission. Barring a few small changes, we were happy to sign off on the brand - in a range of colourways - and start using the brand going forward.

We're really pleased with our new brand, and hope you like it!

If you are interested in branding, then take a look at the Branding Presentation that Webber Design made for us.